The Growth Guarantee Scheme (GGS) is live. Click here to apply or call 07405 116 197

A Proven Approach

Good business,
Precision-Fit Finance

Every flourishing business is backed by a smart financial strategy. We provide the expertise and the capital access you need to realize your most ambitious goals.

Founders, You Need To Be Money Smart – Embed
Priority Access

Join the Funding Waitlist

Tell us how much capital you're looking for. We'll secure your spot in our priority queue for the next funding round.

I need funding of:
£250,000
£10k £2M+

A HERITAGE APPROACH TO BUSINESS FINANCE, CENTRED AROUND YOUR SUCCESS

Built on a deep heritage of commercial expertise, Goodlady simplifies the funding process without losing the personal connection. I’ve stripped away the corporate jargon and over-complicated red tape to put the human element back into lending. When you work with Goodlady, you gain a dedicated partner committed to your success at every stage of your financial journey.

Trusted & Regulated

Your Security is Our Priority

FCA Regulated

Secure & Confidential

Award Winning

Trusted Partner

5-Star Rated

About Us

Your Trusted Partner in Finance Solutions

Motivated by passion, our boutique finance partnerships are designed to be tailored specifically to your needs; there is no one-size-fits-all finance solution.

We’ll take the time to get to know you, your business and your needs, before connecting you to the right funding at the right time. Let’s take things back to basics.

£150m+ Funding Raised
99.9% Client Focus
New daily podcast

Founders, you really can be money smart.

AJ walks you through the practical money moves behind a profitable, sustainable business – cash flow, funding, savings and everything in between, in under 15 minutes a day.

Cash flow you can trust
Funding without the drama
Profits that feel real
Listen on Spotify
Goodlady Finance
Money Smart for Founders
Podcast

Dedicated finance brokers, just for you.

A conversation on what matters most: Trust, Delivery & Results

Atikah sits down with our respective clients to talk about their finance journey with Goodlady. It’s not just a testimonial, it’s a genuine discussion about what it takes to grow a business.

Get in touch today

Watch the conversation

We’re here, speak to a friendly expert today

07405 116 197

How we can help:

  • Bespoke funding solutions
  • Quick decisions
  • Market leading rates
Common Questions

Frequently Asked Questions

Find answers to the most common questions about our finance solutions

How quickly can I get funding?

We pride ourselves on quick decisions. In many cases, we can provide an initial decision within 24-48 hours, with funds available within 5-7 working days, depending on the complexity of your application and the type of finance required.

What are the eligibility criteria?

Eligibility varies by product, but generally we work with businesses that have been trading for at least 12 months, have a turnover of £50,000+, and can demonstrate a clear need for funding. We assess each application individually to find the best solution for your circumstances.

Do you charge application fees?

No, we don't charge any upfront application fees. Our service is completely free to use, and we only receive a commission from the lender once your funding is successfully arranged. There are no hidden costs or surprise charges.

Can I get finance with bad credit?

Yes, we work with a wide panel of lenders who consider applications from businesses with less-than-perfect credit histories. While this may affect the rates and terms available, we'll work hard to find a solution that works for you.

What documents do I need to provide?

Typically, you'll need to provide recent bank statements (3-6 months), management accounts or filed accounts, proof of ID, and details of what the funding will be used for. We'll guide you through the exact requirements based on your specific needs.

Expert Insights

Latest Finance News

Stay updated with the latest trends and advice in business finance.

Understanding the Growth Guarantee Scheme

How your business can benefit from the latest government funding initiative.

Read Full Article

Asset Finance vs. Business Loans

Which financing option is better for your next equipment purchase?

Read Full Article

Improving Your Business Credit Score

Top tips for making your business more attractive to lenders.

Read Full Article

Ready to Build a Net Zero, Bankable Business?

If you care about building a profitable business that also protects the planet, you’re in the right place. The race to net zero isn’t just for big corporates anymore – small and growing businesses are now expected to show a clear, credible plan for cutting carbon and operating more sustainably.

Why Net Zero 2030 matters for your business

  • Customers and large buyers increasingly prefer to work with suppliers who can demonstrate a real climate strategy, not just a green logo.
  • Lenders and investors are starting to reward businesses that understand their carbon footprint and have a roadmap to reduce it.
  • Having a clear Net Zero 2030 plan helps you cut waste, energy costs and risk, which means more resilient cash flow over the long term.

Get your free Net Zero 2030 Business Plan Template

I’ve created a practical Net Zero 2030 business plan template designed for busy founders. It guides you through the core building blocks of a credible plan: motivations, vision, baseline emissions, targets and concrete actions you can take over the next few years. You don’t need to be a climate expert – just bring your knowledge of your own operations, and the template will do the heavy lifting of structure and wording for you.

What you’ll be able to do with it

  • Articulate a clear net zero commitment for 2030 that you can confidently share with customers, partners and your team.
  • Map out quick wins and longer-term projects to reduce emissions in areas like energy, travel, supply chain and waste.
  • Publish a simple, professional plan on your website or in bid documents to show you’re serious about sustainability and ready for growth.

Start your Net Zero 2030 plan today

Download the free Net Zero 2030 Business Plan Template and turn your sustainability ambitions into a concrete, investor-ready roadmap. No jargon, no fluff – just a clear plan you can start using in the next hour.

Download the free template

Goodlady Funding Fit Check